Imagine Invincible Hair

Introducing

Hair Alchemy

Alchemy al·che·my (ˈal-kə-mē ), noun :

power or process that changes or transforms something in an impressive or seemingly magical way.

Discover the antidote for fragile strands with the Hair Alchemy Collection.

Designed for those with inherently weak hair, the collection includes the Hair Alchemy Resilience Shampoo and Conditioner, along with the Hair Alchemy Fortifying Treatment Serum—a new regimen formulated to prevent hair breakage and strengthen strands from the inside out.

Hair is 2.9x more elastic and 133% stronger.*

*Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.

The

Hair Alchemy

Collection

Who It's For:

All hair types that are weak (whether it’s brittle, coarse, fine or fragile) and prone to breakage and hair fall.

Key Benefits:

Reinforces and strengthens fragile hair
Hydrates strands, locks in moisture
Forms a scaffold around each hair fiber
Prevents breakage and encourages length over time
Improves the tensile strength and elasticity of each hair strand

Hair Alchemy
Resilience Shampoo

Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends.

Benefits

  • Gently cleanses hair without drying or stripping.
  • Reinforces and strengthens fragile hair from the inside out.
  • Forms a scaffold around each hair fiber to protect from external aggressors.
  • Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
  • Improves the tensile strength and elasticity of each hair strand.
Hair Alchemy
Resilience Conditioner

Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein create a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and increase elasticity. The result: smooth, strong, ultra-resilient hair.

Benefits

  • Deeply hydrates and nourishes fragile strands.
  • Reinforces and strengthens hair from the inside out.
  • Instantly improves combability to reduce hair fall caused by brushing and styling.
  • -Forms a scaffold around each hair fiber to protect from external aggressors.
  • Softens and smoothes hair, reducing flyaways and frizz.
Hair Alchemy
Fortifying Treatment Serum

This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Discover hair’s ultimate strength.

Benefits

  • Reinforces and strengthens fragile hair from the inside out.
  • Provides 450°F / 232°C heat protection.
  • Hydrates strands, locks in moisture and enhances softness.
  • Forms a scaffold around each hair fiber to protect from external aggressors.
  • Prevents breakage and hair fall caused by brushing and styling, encouraging length over time.
  • Improves the tensile strength and elasticity of each hair strand.

The Hair Alchemy Collection borrows from nature’s apothecary, blending ancient superfoods and phyto-technology to renew strands. The nourishing formulas contain our curative blend of chia seed (named for the Mayan word for strength), plant-based protein and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex.

Together, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength (the amount of stress and stretch that can be applied to hair before it breaks) and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer.

Frequently Asked Questions

What makes up the structure of hair?

Hair is made up of three layers, the outer cuticle, inner cortex and, in some hair, an interior medulla layer. The outer cuticle is made up of overlapping cells, and its main function is to protect the inner layers from damage. Healthy hair typically has a smooth and uniform cuticle layer that imparts shine and helps lock in moisture. The inner cortex makes up the majority of the hair strand and is responsible for the structural integrity of hair. The health of your cortex is critical to hair strength and depends on the integrity of the cuticle protecting it. Therefore, it is important to strengthen strands at each layer.

What factors cause hair breakage?

Hair is susceptible to becoming fragile every time it is brushed, styled, exposed to hot tools, chemical processing (which can include color), and even from friction caused by fabrics like your pillow. These external factors stretch and stress hair, which can weaken the outer cuticle and inner cortex, leading to a loss of strength, elasticity and eventually cause breakage. Why is prevention from breakage important? Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible. Therefore, preventative care is necessary to keep hair strong and resilient. Preventatively strengthening fragile strands helps to prevent breakage from occurring in the first place.

What is the Plant-Based Protein in the Curative Blend?

The Plant-Based Protein in the Curative Blend is a vegetable protein derived from potatoes. This ingredient penetrates the hair cortex to build strength from within while forming a protective scaffolding around strands.

How long does it take to see results?

In a consumer-panel survey of 106 women, 81% felt their hair was more fortified after just one use. After one week, 87% of panelists felt their hair was more resilient. For best results, it is recommended that Hair Alchemy be used as part of your regular routine.

How do the formulas work?

Our Hair Alchemy Collection strengthens strands from the inside out, addressing each layer of hair. Plant-based proteins and low molecular weight hyaluronic acid penetrate the hair’s cortex, where they bind and fill the gaps within keratin fibers. This bond builds strength from within while providing a surge of hydration and moisture protection to optimize elasticity and resiliency. Simultaneously, chia seed and bio-fermented bamboo Leaf form a protective veil around hair to strengthen and provide slip to reduce friction.

Can the Hair Alchemy Fortifying Treatment Serum be layered with other products?

Yes, the Hair Alchemy Fortifying Treatment Serum is a targeted strengthening treatment and can be layered with other products based on your hair needs. Think of it like a targeted skincare treatment. For example, in skincare, a vitamin C serum might be used to correct dark spots followed by a moisturizer for added hydration. The same goes for layering the Hair Alchemy Fortifying Treatment Serum with any Oribe prep and/or styling product to achieve the best results for your hair type and texture.

How does the Multi-Action Hyaluronic Acid Complex work?

Our Multi-Action Hyaluronic Acid Complex contains four different types of sodium hyaluronate, a derivative of hyaluronic acid. These four different types of sodium hyaluronate contain different molecular weights. The smaller molecules penetrates the inner structure of strands while larger molecules create a veil on the outer cuticle to lock in moisture.

Do you have to use all three products together?

For best results, we recommend using all three products together. However, you may layer any additional products into your routine based on your specific hair needs. For example, a more moisturizing conditioner for especially dry or thirsty hair. Will I still see a result if I use the serum alone? You can see results from using the serum alone; however, the Hair Alchemy Collection was designed and clinically tested to be used as a system. Using the full system provides optimized performance and results.

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