Hair Alchemy

Discover the regimen that’s clinically proven to reduce breakage and strengthen hair from the inside out.​

Introducing NEW Hair Alchemy Strengthening Masque
Intense Moisture to Strengthen and Lengthen

Designed for those with inherently weak hair, this nourishing treatment masque is formulated with our curative blend of chia seed (named for the Mayan word for strength), plant-based protein, and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex. Together with moisture-magnifying shea butter and yacón root, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks.

The

Hair Alchemy

Collection

Who It's For:

All hair types that are weak (whether it’s brittle, coarse, fine or fragile) and prone to breakage and hair fall.

Key Benefits:

  • Reinforces and strengthens fragile hair
  • Hydrates strands, locks in moisture
  • Forms a scaffold around each hair fiber
  • Prevents breakage and encourages length over time
  • Improves the tensile strength and elasticity of each hair strand

Hair Alchemy
Strengthening Masque

Replenish and strengthen fragile strands with this buttery soft treatment masque. Intense hydration restores elasticity to brittle locks which helps prevent breakage, allowing hair to grow longer. Moisture-magnifying shea butter and yacón root quench and nourish weak hair, while our Curative Blend goes deep within the cortex to strengthen strands from the inside out. Recharge with the ultimate treatment for longer and stronger hair.

3x reduction in breakage after just one use.*

Benefits

  • Deeply conditions and leaves hair ultra-soft and fortified
  • Provides intense hydration for fragile, weak hair
  • Penetrates strands to reinforce and strengthen from the inside out
  • Encourages length by preventing breakage and increasing elasticity
  • Improves hair's structural integrity
  • Silicone-free
Hair Alchemy
Resilience Shampoo

Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends.

Hair is 2.9x more elastic and 133% stronger.**

Benefits

  • Gently cleanses hair without drying or stripping
  • Reinforces and strengthens fragile hair from the inside out
  • Forms a scaffold around each hair fiber to protect from external aggressors
  • Prevents breakage and hair fall caused by brushing and styling, encouraging length over time
  • Improves the tensile strength and elasticity of each hair strand
Hair Alchemy
Resilience Conditioner

Give hair a dose of strength, softness and vitality with this indulgently conditioning hair therapy. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein create a protective shield around strands to improve hair’s structural integrity and prevent breakage. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and increase elasticity. The result: smooth, strong, ultra-resilient hair.

Hair is 2.9x more elastic and 133% stronger.**

Benefits

  • Deeply hydrates and nourishes fragile strands
  • Reinforces and strengthens hair from the inside out
  • Instantly improves combability to reduce hair fall caused by brushing and styling
  • Forms a scaffold around each hair fiber to protect from external aggressors
  • Softens and smoothes hair, reducing flyaways and frizz
Hair Alchemy
Fortifying Treatment Serum

This treatment elixir combines our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein plus phytoceramides and cotton seed extract to shield and fortify fragile strands. The sheer, fast-absorbing serum creates a protective veil around each hair fiber to improve tensile strength and elasticity while preventing breakage by strengthening from within to encourage length. Discover hair’s ultimate strength.

Hair is 2.9x more elastic and 133% stronger.**

Benefits

  • Reinforces and strengthens fragile hair from the inside out
  • Provides 450°F / 232°C heat protection
  • Hydrates strands, locks in moisture and enhances softness
  • Forms a scaffold around each hair fiber to protect from external aggressors
  • Prevents breakage and hair fall caused by brushing and styling, encouraging length over time
  • Improves the tensile strength and elasticity of each hair strand

*Due to an increase in hair elasticity. Based on a clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum vs non-conditioning shampoo.

**Based on a clinical test after 5 uses of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs non-conditioning shampoo.

Hair Alchemy Resilience Shampoo & Conditioner are now available in travel sizes

Strengthen and lengthen on the go.

Frequently Asked Questions

What makes up the structure of hair?

Hair is made up of three layers, the outer cuticle, inner cortex and, in some hair, an interior medulla layer. The outer cuticle is made up of overlapping cells, and its main function is to protect the inner layers from damage. Healthy hair typically has a smooth and uniform cuticle layer that imparts shine and helps lock in moisture. The inner cortex makes up the majority of the hair strand and is responsible for the structural integrity of hair. The health of your cortex is critical to hair strength and depends on the integrity of the cuticle protecting it. Therefore, it is important to strengthen strands at each layer.

What factors cause hair breakage?

Hair is susceptible to becoming fragile every time it is brushed, styled, exposed to hot tools, chemical processing (which can include color), and even from friction caused by fabrics like your pillow. These external factors stretch and stress hair, which can weaken the outer cuticle and inner cortex, leading to a loss of strength, elasticity and eventually cause breakage. Why is prevention from breakage important? Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible. Therefore, preventative care is necessary to keep hair strong and resilient. Preventatively strengthening fragile strands helps to prevent breakage from occurring in the first place.

What is the Plant-Based Protein in the Curative Blend?

The Plant-Based Protein in the Curative Blend is a vegetable protein derived from potatoes. This ingredient penetrates the hair cortex to build strength from within while forming a protective scaffolding around strands.

How long does it take to see results?

A clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum showed a 3x reduction in hair breakage after just one use.​* In a consumer-panel survey of 106 women using Hair Alchemy Resilience Shampoo, Conditioner, and Fortifying Treatment Serum, 81% felt their hair was more fortified after just one use. After one week, 87% of these panelists felt their hair was more resilient. For best results, it is recommended that Hair Alchemy be used as part of your regular routine.

*Due to an increase in hair elasticity. Based on a clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum vs non-conditioning shampoo.

How do the formulas work?

Our Hair Alchemy Collection strengthens strands from the inside out, addressing each layer of hair. Plant-based proteins and low molecular weight hyaluronic acid penetrate the hair’s cortex, where they bind and fill the gaps within keratin fibers. This bond builds strength from within while providing a surge of hydration and moisture protection to optimize elasticity and resiliency. Simultaneously, chia seed and bio-fermented bamboo Leaf form a protective veil around hair to strengthen and provide slip to reduce friction.

How does the Multi-Action Hyaluronic Acid Complex work?

Our Multi-Action Hyaluronic Acid Complex contains four different types of sodium hyaluronate, a derivative of hyaluronic acid. These four different types of sodium hyaluronate contain different molecular weights. The smaller molecules penetrates the inner structure of strands while larger molecules create a veil on the outer cuticle to lock in moisture.

Do you have to use all of the products together?

For best results, we recommend following a complete Hair Alchemy regimen. The Masque can be used as an intensive weekly treatment for fine to medium hair, or regularly in place of conditioner for especially dry or highly-textured hair. You may layer any additional products into your routine based on your specific hair needs. Will I still see a result if I use the serum alone? You can see results from using the serum alone; however, the Hair Alchemy Collection was designed and clinically tested to be used as a system. Using the full system provides optimized performance and results.

Can the Hair Alchemy Fortifying Treatment Serum be layered with other products?

Yes, the Hair Alchemy Fortifying Treatment Serum is a targeted strengthening treatment and can be layered with other products based on your hair needs. Think of it like a targeted skincare treatment. For example, in skincare, a vitamin C serum might be used to correct dark spots followed by a moisturizer for added hydration. The same goes for layering the Hair Alchemy Fortifying Treatment Serum with any Oribe prep and/or styling product to achieve the best results for your hair type and texture.

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